He is the only rapper with his own music festival. Each album he releases sells more than its predecessor. He toured the world without having a major record deal. So, there’s a reason why independent rap stalwart Murs decided to name his major label debut album Murs For President (Love And Rockets). Murs wants to be rap’s leader and spokesperson, the artist who helps give rap a credible face to fans, the media and critics. After all, the Los Angeles rapper is articulate and well read. He doesn’t use drugs and his platform consists of peace, love, unity and having fun.

“If you’re going to put idiots like Cam’ron on TV, put me on TV,” Murs says, referring to Cam’ron’s uninformed appearance on 60 Minutes in early 2007. “Let me speak for hip-hop. I’m the one guy who is qualified to represent us to the masses -- which are obviously tired of us because hip-hop can’t sell records. It can only sell ringtones. It’s become a mockery of itself. It’s become club music. For us to lead back into the marketplace and to be a respected art form, I feel that I’m the most qualified person. It’s time for hip-hop to have a change.”